For this global WeWork campaign, the challenge was to create a warm, illustrative world that felt human and dynamic. We utilized a 3D pipeline with motion capture to drive character movement, then applied a stylized 2D finish to maintain a clean, modern look.

This approach allowed us to maintain consistency across a staggering volume of deliverables. I worked on the animation and production of 700+ assets, ranging from digital billboards (DOOH) to social stills, ensuring the "hand-drawn" feel remained intact across every format and language.