07
Tech Film
Adidas - 4dfwd
Project Information
Working alongside the powerhouse team at The Mill, I helped bring the technical evolution of the Adidas 4DFWD to life. This project focused on the "inner workings" of the world's first 3D-printed midsole, showing how its unique lattice structure transforms vertical impact into forward propulsion.
My primary focus was the ‘Running Man’ sequence, where I blended technical accuracy with high-end aesthetics. I also provided general motion design and graphic support throughout the film to ensure the "coded for forward motion" concept felt seamless and futuristic.
Credits
Client: Adidas
Agency: TBWA Amsterdam
VFX: The Mill
Creative Director: Ricky Weissman
Producer: Dave Moore
Motion Design: Barry Chapman, Kerim Camdzic
3D Artists: Vincent Ullmann
Offline Editor: Ben Putland
Sound Design: The Solos
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